We developed and executed a city wide out-of-home campaign for the Berlin Marathon. The project included large-scale branding across metro infrastructure and public surfaces, covering over 3,000 m² of high-visibility placements. In addition, we produced supporting video content to extend the campaign across digital channels.

Guerilla-branded stairs for NIKE RUN
Runner running up guerilla-branded stairs for NIKE RUN
NIKE RUN branded stickers saying "OUCH" repetitively placed on a staircase
NIKE RUN branded bridge with the text "I don't feel so" being struck through and the text "Great pace today"
NIKE RUN branded subway in neon orange with the text "OUTRUN THIS"
Biker biking by a NIKE RUN, neon-orange branded shutter saying "RUNNING IS AWFUL. I LOVE IT"
Poster advertisement in subway station with the text "I CAN'T GET UP" being struck through and the text "NOW I'M AWAKE" and a portrait of a runner
Runners waving orange NIKE RUN branded flags in front of a skyscraper